The popularity of Apple’s iPads and iPhones among consumers are well documented, but recent findings from Forrester Research shows that these devices are gaining steam in the corporate world.
The “Consumerization of IT” or BYOD (Bring Your Own Device) has become a common occurrence among all departments, and not surprisingly, Apple is leading the way among what Forrester calls “information” workers — workers that use a computer for work an hour or more per day. And the more senior the individual, the more they are using Apple devices:
- More than 1 out of 5 (21%) of 10,000 surveyed Information workers use one or more Apple device at work
- The number of Apple BYOD-ers doubles to 2 out of 5 professionals (41%) for those with the title “Director of IT” or higher